Voice Search Usage & Trends

Voice Search fascinates marketers as devices like Amazon Echo and Google Home grow in popularity. However, Android devices 4.4 or higher, or those with the Google app version 3.5 or higher, can also leverage the power of Google Search through voice. In this eguide, learn exactly how people use voice search today and how this can change in the future.


Google Pop-up Penalty

Interstitial ads and pop-ups have long been touted as one of the most effective ways to increase email subscribers and broaden customer databases. However, given the poor user experience, Google has announced that it will penalize websites with these interferences. Discover alternatives to these pop-ups that won't jeopardize rankings or conversions.


A Guide To Surviving Mobilegeddon

Google has been warning companies to optimize their sites for years and the time for mobile is finally here – Mobilegeddon is upon us. But how can you make sure you don’t get wiped out of search? In this checklist we will walk you through a step-by-step guide to surviving the search apocalypse and ensure you come out alive on the other side.


Best Social Media Management Tools

The ability to efficiently and effectively manage a social media campaign is paramount to online visibility – whether its a personal or a corporate account. With countless tools and functionalities, can be hard to know which Social Media Management Tool to use. Review the pros and cons of the top social media management tools to help you determine which is right for you!


Social Media Content Strategies EGuide

With so many options for sharing content, it’s important to understand which platform will give the optimum ROI and encourage the most engagement.

This whitepaper covers each platform, paid vs. unpaid and search results to help determine which platform suits your needs.


Surviving Mobilegeddon Checklist

On April 21 Google will expand their use of “mobile-friendliness as a ranking signal”, meaning if your website isn’t mobile friendly, you will lose search ranking. Our Checklist gives you the steps to take to avoid being penalized.


Popup Penalty eGuide

Interstitial ads / pop-ups have long been touted as one of the most effective ways to increase email subscribers, and broaden customer databases. What are some alternatives to these pop-ups, that won’t annihilate conversions or signups? Download our eGuide for more information about each method!


Web Enhancement and Digital Visibility E-Guide

Only 48% of digital marketers believe they are highly proficient when it comes to their digital marketing knowledge. In this E-Guide

we’ll outline what web enhancement and digital visibility are, and how you can leverage them to push your company to the front of the pack!



Mobilegeddon 2.0

Your website may be a fluid and intuitive experience for desktop users, but that doesn’t mean mobile users are experiencing the same euphoria. If you’re not ready for the next Google update, then you will be dropped from mobile search rankings. In turn, this will cause a significant drop in your organic search traffic, impacting your overall SEO. Protect your digital strategy and learn how to stay one step ahead of Google.


Sentiment Analysis Today

Sentiment analysis categorizes online commentary as positive, negative or neutral. This data can be analyzed using computer algorithms, known as automated sentiment analysis, or manual collection, known as human sentiment analysis. With the increased use of social media, review forums, anonymous message boards and other online discussion platforms, sentiment analysis has undergone major shifts in the technology and effective processes.


What is Searcher Intent?

When determining why certain websites appear higher in search engines than others, or why competitors are able to out-rank you in search engines, it is important to consider searcher intent. Understanding searcher intent and crafting your SEO strategy around this idea is fundamental to capture and engage website visitors. In this white paper, we define searcher intent, why it matters, and how to apply our teachings to increase conversions.


Web Enhancement And Digital Visibility

Only 48% of digital marketers believe they are highly proficient and knowledgeable when it comes to the digital marketing efforts of their company, while only 9% believe their digital marketing is working. In this Whitepaper Surgo Group will explore how Web Enhancement and Digital Visibility could help push your digital marketing efforts ahead of competitors, while achieving desired results and a measurable ROI.


Web Enhancement For SaaS Vendors

SaaS (Software as a Solution) Vendors are facing fierce competition within the verticals they serve. Therefore, vendors need innovative tools to develop and grow sales channels, while simultaneously maintaining a competitive advantage in their solution category/app type. In this Whitepaper, learn how Surgo Group can provide a platform of cutsom services to ensure growth and industry leadership in this growing industry.


Demographic Analysis Whitepaper

Demographic analysis, used to identify population segments by specific characteristics, is a vital part of any strategic marketing plan. Whether small or large, businesses need a targeted approach to consumers. Consumers are moving towards digital media for brand information, providing marketers with unprecedented targeting opportunities. Demographics affects all the choices a business owner makes in developing a marketing plan.


App Store Visibility Whitepaper

One of the biggest challenges for app marketers is the lack of knowledge and insight into what’s working. To overcome the challenges, it is therefore important to optimize your app to rank top in any app store.

This whitepaper covers the four key differences in app visibility between the Google Play store and the Apple App Store, and how to optimize your app marketing efforts.


B2B Content Marketing Whitepaper

In B2B buying environments, buyers are two-thirds of the way through the decision process before talking to vendors. The internet and access to information allows buyers to “pre-decide” who to work with. Given this heavy influence on brand decision makers, quality content creation is a top priority for all B2B marketing initiatives. In this whitepaper, we discuss the 5 questions any content marketer should ask of any content creation initiatives.


Searcher Intent Whitepaper

Knowing WHY competitors are out-ranking you in search is the first step in determining your SEO Strategy. Searcher intent is defined as the intent with which a user conducts a search. Through Searcher Intent analysis you can establish your brand as a trustworthy and reliable source of content your audience can rely on. At Surgo we have a team of digital analysts that are highly skilled on determining searcher intent.


Web Enhancement vs SEO eBook

If you have a website, blog or online store, SEO can help your business grow and meet the business objectives, but It is important that your website remains current with these changes and that your business is getting the most out of the new online opportunities. With the rapid developments taking place in today’s digital world, establishing and advancing a brand’s digital presence requires a plan that extends further than SEO.